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Axe Bat Inks New Deal With '17 World Series MVP George Springer

Washington-based manufacturer Axe Bat has signed an agreement with Astros CF George Springer for the ’17 World Series MVP to appear in advertising and provide input on product design and development. Similar to Axe Bat’s existing relationship with Red Sox RF Mookie Betts, Springer will also have a bat line developed around him. The company will additionally support Springer’s charitable work with the Stuttering Association for the Young. Springer had already been an Axe Bat user, reaching career highs this year in nearly every offensive category with the axe-handled bats.

SBJ Morning Buzzcast: April 25, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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