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NYRR Signs Bedgear As Official Mattress Ahead Of TCS NYC Marathon

NYRR has signed Bedgear as its official mattress and performance sleep partner for the TCS NYC Marathon on Nov. 5. Sources said the deal is valued in the low seven figures and includes a media buy with rights holder ABC/ESPN. Bedgear will showcase its collection of products at events throughout the Marathon buildup, and NYRR trainers will be sharing sleep tips provided by Bedgear at the NYRR runcenter and its pre-race expo. Farmingdale, NY-based Bedgear also has deals with the Red Sox and the Mavericks.

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