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Volume 25 No. 210
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Corona Expanding Sports Footprint With Univ. Of Texas Deal

Corona today will announce a five-year deal as the official import beer of Univ. of Texas athletics, as the beer brand continues to expand its sports footprint beyond long-standing plays in boxing and soccer activations. Building around the tag line “Horns Up, Limes In,” Corona will activate with a responsible drinking message across all UT sponsor touch points, as is typical at schools that have waded into the beer category.

Corona will use UT marks at retail, creating Longhorn tap handles for use in bars and restaurants. It will run a UT-themed sweepstakes during the football season. Corona TV spots will run on Longhorn Network during football, basketball and baseball games. Also, the brewer will operate one of its popular Corona Beach House tailgate areas outside the stadium at all UT home football games.