Corona Expanding Sports Footprint With Univ. Of Texas Deal
Corona will use UT marks at retail, creating Longhorn tap handles for use in bars and restaurants. It will run a UT-themed sweepstakes during the football season. Corona TV spots will run on Longhorn Network during football, basketball and baseball games. Also, the brewer will operate one of its popular Corona Beach House tailgate areas outside the stadium at all UT home football games.