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Volume 26 No. 227
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Super Bowl Ticket Demand Down From '16, But Some Prices Rebound

Secondary ticket prices for Super Bowl LI at NRG Stadium remain behind last year’s pace, but low-end inventory has rebounded sharply in recent days after some market weakness earlier in the week. StubHub said the average selling price on its platform was $4,154, down nearly 15% from a comparable point last year, and down 12% from $4,697 at the beginning of the week. While resale prices for premium-level offerings have continued to slide downward as the game approaches, get-in pricing that briefly fell below $2,000 per ticket has rebounded to more than $2,500, and jumped 19% yesterday alone.

StubHub buyers have come from 21 different countries. Despite some market weakness following the Cowboys’ elimination from the playoffs, Texas-based buying has continued to drive overall ticket activity. “The locals have really propped up the market,” said Patrick Ryan, co-Founder of Houston-based Eventellect, “and this town has really come a long way since we last had the Super Bowl (in 2004).” Ryan later tweeted, "Super Bowl ‘get-in’ market continues to climb but (Friday) is a big day as many players (who often resell) pick up their tickets."