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Volume 25 No. 234
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Fox Sells Out Super Bowl Ad Inventory, Getting $5M For Final Spots

The Super Bowl LI broadcast officially is sold out, as Fox Sports sold the last two 30-second spots for around $5M each, sources told THE DAILY. It is not clear which advertisers bought the final two spots. The fact that Fox sold out its in-game sales inventory hardly is surprising, but the big question was whether the net would be able to hold the price or offer steep discounts to move the remaining inventory. All indications are that it held the line on price. The Super Bowl has become a showcase for TV advertisers, as the game draws the biggest TV audience every year in the U.S.