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USOC Renews Deals With Smucker’s, Kellogg’s, United Airlines, USG

Four more USOC sponsors have renewed through '20: Smucker’s, Kellogg’s, United Airlines and building materials maker USG. The Smucker’s, Kellogg’s and United deals were all signed in recent weeks, while USG quietly extended its contract earlier in the year. The flurry of renewals leaves the USOC with 11 partners whose contracts expire this year and have not declared publicly they will leave of their own volition. United will continue to control rights in the airlines category, and USG fills the B-to-B building materials category.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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