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Bills Exec VP Bruce Popko Joining Pegula Sports & Entertainment

Bills Exec VP/Business Development Bruce Popko will join Pegula Sports & Entertainment in a similar role overseeing sales and sponsorship across the group's properties: the Bills, Sabres, AHL Rochester Americans, NLL Buffalo Bandits, the HarborCenter entertainment complex and Nashville-based music company Black River Entertainment. The move is the first significant personnel shift to address the incorporation of the Bills into PSE. Popko, who has been with the Bills since '09, spent five years as head of business development for IMG’s golf division. Before that, he had stints with the Jets, 49ers and Browns.

For a deeper look at PSE, see today’s issue of SportsBusiness Journal.

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