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Volume 24 No. 156
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Pro Football HOF Hires 16W Marketing To Sell Corporate Sponsorships

The Pro Football HOF tabbed 16W Marketing to sell sponsorships for the Canton, Ohio, institution. 16W is charged with selling the Hall and its travelling shows to corporate partners. Allstate and Ford are current HOF sponsors. In addition to the Hall itself, 16W can sell against several year-round national programs, including the Hometown HOFers plaque program, the Pro Football HOF Enshrinement Festival and official HOF Super Bowl events such as the annual Merlin Olsen Luncheon.

The Hall's annual induction ceremony is Saturday, followed on Sunday by the HOF Game. Potentially there could be more platforms for 16W to sell. HOF President Dave Baker wants to create a Hall village in Canton, a Little League World Series-type tournament for youth football in Canton and an officiating academy. Insignia Sports & Entertainment sold sponsorships for the Hall in '12 and '13.