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Volume 24 No. 156
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Panini Signs Johnny Manziel To Trading Card/Memorabilia Deal

Panini has signed projected first-round NFL Draft pick Johnny Manziel to a marketing agreement covering both trading cards and signed memorabilia. The former Heisman Trophy winner will exclusively sign memorabilia to be sold by Panini. His first trading card for Panini will be for the Score set in late May. A limited amount of signed helmets, jerseys, footballs and photos are available now online. Manziel will be featured on packaging and participate in other Panini marketing initiatives. Other Panini Authentic exclusive endorsers include Lakers G Kobe Bryant, Thunder F Kevin Durant, Colts QB Andrew Luck and Bills QB E.J. Manuel.