Steiner Sports Builds Memorabilia Display Around "Bronx Bombers" Play
Steiner Sports is leveraging its position as the Yankees’ exclusive memorabilia company by tying into the Broadway production of "Bronx Bombers," which opens Jan. 10 at N.Y.'s Circle in the Square Theater. Steiner is mounting a display of Yankees memorabilia in the theater lobby that will include seats and dirt from the old Yankee Stadium seats, Yankees jerseys and autographed plaques by players including Mariano Rivera, Derek Jeter, Yogi Berra and Joe DiMaggio. A variety of items will be available for purchase. “Bronx Bombers” is the third work in a sports series for the stage conceived by producers Fran Kirmser and Tony Ponturo.