Budweiser Will Still Sponsor Harvick After Move To Stewart-Haas
Budweiser will follow NASCAR driver Kevin Harvick to Stewart-Haas Racing in '14, bringing an end to its three-year relationship with Richard Childress Racing. A-B's flagship brand today will announce that it has signed a three-year deal with Stewart-Haas that makes it the primary sponsor for 20 Sprint Cup races and the Budweiser Duels, a non-points race. The deal is valued at more than $10M a year. The company did a photo shoot with Harvick and the new car last week.
Budweiser had an option to stay at RCR and sponsor Austin Dillon, Childress' grandson, when he moves to the Sprint Cup Series in the No. 3 car next year. But A-B VP/Media, Sports & Entertainment Marketing Blaise D'Sylva said the company felt Budweiser would benefit more from sticking with Harvick than changing to its fourth driver in eight years. It previously sponsored Dale Earnhardt Jr. from '00-07 and Kasey Kahne from '08-10.