MLBAM, Domino's Partner For "DomiNoNo" Promotion Tied To MLB.TV
MLBAM has signed a one-year deal with Domino's in which the pizza chain will sponsor a new "DomiNoNo" promotion. In the "Domino's DomiNoNo," the first 10,000 subscribers of the MLB.TV out-of-market package who visit MLB.com/dominos following the completion of a no-hitter will receive a free, two-topping carryout pizza. The promotion is valid for the first two no-hitters of the '13 season. The effort will in part serve as a promotional vehicle for MLB.TV and Domino's' new handmade pan pizza, described as its biggest product launch since its broad menu revamp three years ago.
"We've actually been talking with MLBAM for a few years trying to make it work, and we just had to find the right time and the right promotion," said Domino's spokesperson Chris Brandon.