J.M. Smucker Company Signs Sponsorship With USOC Through '16
The J.M. Smucker Company signed a sponsorship with the USOC, giving it rights to use the five-ring logo to promote its Smucker’s, Folgers, Jif and Smucker’s Uncrustables Sandwiches. The deal runs through '16 and makes the company a sponsor-level partner, a category that typically costs approximately $10M over four years. The deal expands on Smucker’s support of U.S. Figure Skating, an NGB it has sponsored for more than a decade. Under terms of the deal, J.M. Smucker will have exclusivity in the packaged fruit and nut spreads, packaged ground or whole bean coffee, and packaged frozen hand-held sandwich categories.