Macy's, Sean John Sponsor NBA All-Star's Entertainment Component
The NBA today announced a multiyear deal with Sean John and Macy's that includes presenting sponsorship of the league's Entertainment Series at NBA All-Star in Houston, as well as NBA-themed events at Macy's locations that will highlight Sean John clothing. Sean John and Macy's will host a series of NBA-themed in-store experiences where fans will interact with current and former NBA players.
The NBA today also announced the Entertainment Series performers, highlighted by Alicia Keys as the headline act for the NBA All-Star Game on Feb. 17. Ne-Yo will perform prior to the game and welcome players to the court; John Legend will perform the U.S. National Anthem; and "Lincoln" star Gloria Reuben will perform the Canadian National Anthem (THE DAILY).