NBC Begins Tune-In Marketing Campaign For '14 Sochi Games
A major Olympics tune-in/One-Year-Out marketing campaign will begin today when NBC airs a 60-second promo spot for the Sochi Games across all 19 of its affiliated broadcast and cable networks. The spot will air in the 8:00pm ET hour and it also will air on 33 non-NBC channels through Comcast's ad sales division. More than 75,000 tune-in spots will air on cable, satellite and telecommunications networks over the next year. Also, a 14 foot-by-56 foot temporary ski slope has been constructed in Rockefeller Plaza in N.Y. for use on "Today."