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Volume 24 No. 158
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McDonald's Agrees To Sponsor NFL As League's Official Restaurant

McDonald's announced a new multiyear deal to sponsor the NFL as the league's official restaurant. The QSR also will become the presenting sponsor of the '13 Pro Bowl. McDonald's assets include the right to use the NFL shield and collective use of all 32 team logos in marketing and advertising materials. The sponsorship kicks off in December with a Chicken McNugget Pro Bowl Promotion at participating McDonald's locations throughout the U.S. (McDonald's).