FS San Diego Takes Aim At Time Warner Cable With Ad Campaign
FS San Diego has launched a marketing campaign aimed at Time Warner Cable, one of the area's biggest cable operators. TWC has not reached an agreement with Fox to carry the channel, which launched at the beginning of the MLB season. Using the campaign theme of "Our Home. Our City.," Fox Sports bought ad time in print (the San Diego Union-Tribune and the North County Times), radio and mobile digital billboards. Fox also is employing street teams and staging public events. The network would not say how much the campaign costs, only calling the cost "significant."
"We want to remind Padres fans that they have choices if they are being blacked out and can't see the games," said FS San Diego Senior VP & GM Henry Ford. "At the end of the day, we're hoping Time Warner Cable values San Diego sports as they clearly seem to value sports in other markets, including Los Angeles."