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Website Officially Launches Today As Part Of Horse Racing Campaign

The Jockey Club is giving the sport of thoroughbred racing its "biggest marketing campaign in years" with today's official launch of followhorseracing.com. The site, which has been "up and running with teasers," is part of the America's Best Racing marketing effort that "seeks to reel in other sports fans." One of the campaign themes is "The Other Madness," a reference to March Madness. The "mastermind" of the campaign is Kip Cornett of Cornett Integrated Marketing Solutions, Lexington, whose clients include Keeneland and the Univ. of Kentucky (COURIER-JOURNAL.com, 4/4).

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