Group Created with Sketch.
Volume 26 No. 65
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

DKNY To Sponsor NHL Rangers Practice Jerseys For Rest Of Season

The NHL Rangers have signed a sponsorship deal with DKNY in which the clothing brand will appear on the team's practice jerseys for the remainder of the '11-12 season (Rangers). The branding will have "quite some visibility" as the Rangers are featured in HBO's "24/7" series leading up to the Bridgestone NHL Winter Classic on Jan. 2. DKNY in April '10 inked a long-term sponsorship deal with the Yankees, "which brought its city skyline logo to a billboard in Yankee Stadium" (WWD.com, 12/21).