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Under Armour Gains Rights To Depict Its NBA Endorsers In Uniform

With the recalibrated NBA season less than two weeks from tipping off, Under Armour is expected to take the lid off of a league rights deal later this week. What a source termed "a short-term deal" will give Under Armour the rights to use its NBA endorsers – Bucks G Brandon Jennings, T'Wolves F Derrick Williams, Bobcats G Kemba Walker and Grizzlies G Greivis Vasquez – in ads and in promotional materials wearing NBA uniforms.

UA will support with grass-roots initiatives, including playground/basketball court building and rehabs. UA is also buying media on NBA.com and NBA TV. Nike and adidas also have NBA advertising rights as parts of their considerably larger deals. The deal means UA now has footwear rights with the NBA, NFL and MLB.

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SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

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Sports Media Podcast April 17 2024 The Big Get Molly Solomon

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Sports Media Podcast March 27 2024

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