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Volume 24 No. 156
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MLBAM Releases iPhone Version Of Its Beat The Streak Fantasy Game

MLBAM has released an iPhone version of its popular Beat The Streak fantasy game, marking the game's first extension to mobile. With sponsorship by existing league partner Scotts, the game carries the same $5.6M prize as it does online for selecting a player to get a hit for 57 straight games. Joe DiMaggio's real-world hit streak has never been beaten in 10 years of Beat The Streak play, though users have started more than 2 million streaks thus far this season, up 105% compared to the start of the '10 season.