Kellogg Returns To USOC As Official Sponsor Through '16 Rio Games
Two years after abandoning its sponsorship of the USOC, the Kellogg Company is back. The cereal company has signed on as an official sponsor of the USOC through the '16 Olympics in Rio de Janeiro. Terms of the deal were not available, but official sponsors historically pay $10 -15M over a four-year period, which would put a five-year deal in the $12-18M range. Kellogg will have the right to feature the Team USA five-ring logo on cereal brands, toaster pastries, frozen waffles/pancakes, fruit flavored snack pieces, cereal bars, cookies and crackers.