TD Ameritrade Agrees To NBC Media Buy, USOC Sponsorship Deal
TD Ameritrade today announced a media buy with NBC and sponsorship of the USOC for the '12 London Games. The deal makes TD Ameritrade the USOC's first official online brokerage. Sources valued the deal, which is primarily a media buy, at more than $20M. It is the first of three deals NBC and the USOC hope to cut together in the banking category. TD Ameritrade's media buyer, MediaVest, worked on the sale with NBC and Rob Prazmark's 21 Marketing, which is under contract to represent the USOC in the joint marketing effort.