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Toyota Signs Snowboarder Louie Vito To Roster Of Endorsers

Toyota is expected to announce it has signed Olympic snowboarder Louie Vito to its roster of winter athletes. Vito joins Olympic snowboarder Elena Hight and freeskier Simon Dumont on the Toyota team. Terms of the endorsement were not disclosed. Vito, who participated in ABC's "Dancing with the Stars," will be used by Toyota to promote the automaker's line of snow-navigating vehicles like the 4Runner, Highlander, Tundra and Sienna. Those vehicles also are featured in Toyota's promotion of its Winter Dew Tour sponsorship.

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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