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Marketing and Sponsorship

Cavinder twins ink deal with Betr that includes equity

Basketball-playing social media stars Haley and Hanna Cavinder have signed to promote the parent company of sports betting startup Betr in a deal that includes equity. The WWE-bound twin sisters, who recently announced they will forego a fifth season of basketball eligibility at the Univ. of Miami,...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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