Mulkey has become an icon for Louisiana designers in hopes she would wear their clothes during gamesJim Dedmon/USA TODAY NETWORK
LSU women’s basketball coach Kim Mulkey has “worn glitzy, glam sparkles with confidence and in direct opposition to her no-nonsense personality,” according to Lauren Cheramie of the Baton Rouge ADVOCATE. LSU Dir of Women’s Basketball Player Personnel and Influence Jennifer Roberts’ work "is focused on" helping players enhance "their personal brand," which also “includes boosting Mulkey's brand.” Roberts “picked up” the Baton Rouge-based clothing brand Queen of Sparkles’ “white sequined butterfly blazer in 2021 from Rodéo Boutique” for Mulkey to wear. She later “donated the white sequined blazer” and it was “sold at auction for more than $5,000.” After the outfit “went viral online,” and LSU mascot Mike the Tiger had “one made to fit him,” Baton Rouge-based fashion designer Jaime Glas “reached out to Mulkey to see if she could provide more clothes.” Other Louisiana designers are “competing for Mulkey to wear their clothes, including the internet-breaking flashy pink feathered and multi-colored print blazer by Neubyrne” that Mulkey wore to the Sweet 16 game against Utah on March 24 (Baton Rouge ADVOCATE, 3/29).
