MLB enters the 2023 season with 35 sponsors -- a roster that league officials said will grow over the next few weeks as “a number of new deals being finalized will be announced after Opening Day” based on specific activation plans. Booking.com, Casamigos, Charlotte’s Web, FanDuel, Sage, SeatGeek, Sorare and Zoom all are entering their first full season as a sponsor. Most of those brands gained rights to categories that had not previously been sold by the league, including CBD, vodka and sleep wellness. Although the official category for the new Casamigos deal has not yet been officially determined as of press time, MLB has never had an official tequila. MLB officials project that this season’s total sponsorship revenue will top 2022, as the average value of the sponsorships has increased. There are 11 brands that did not return after last season, were replaced in their category or have yet to renew for 2023: DraftKings (a sponsor since 2013); Camping World (2017); Geico, GlaxoSmithKline, Mitel and Netspend (each since 2018); Roman (2019); Lysol and Spectrum Solutions (each since 2020); FTX (2021); and Cue Health (2022).
BUZZCAST: SBJ's Abe Madkour highlights some MLB sponsors in today's Buzzcast (2:09-3:08).
| Official MLB sponsors for 2023 season (as of Opening Day) |
| SPONSOR (ASSETS) |
CATEGORY RIGHTS |
SINCE |
| Anheuser-Busch (Budweiser) |
Alcoholic, non-alcoholic, domestic beer,
premium light beer and hard seltzer |
1980 |
| PepsiCo (Gatorade) |
Sports and energy drink, isotonic beverage |
1990 |
| Mastercard |
Credit card, payment system |
1997 |
| Nike |
Athletic footwear, athletic eyewear |
1998 |
| Taco Bell* |
QSR |
2004 |
| SiriusXM |
Satellite radio |
2005 |
| GM (Chevrolet) |
Foreign, domestic vehicle |
2005 |
| Scotts (Miracle, Ortho, Scotts) |
Lawn care |
2010 |
| T-Mobile |
Wireless service, hardware, tablets |
2013 |
Church & Dwight
(Arm & Hammer, OxiClean) |
Laundry detergent/baking soda/dish cleaner and air freshener/
pet care/dental care/nasal care |
2014 |
| Evan Williams Bourbon (Heaven Hill) |
Whiskey |
2016 |
| Apple (iPad) |
Dugout tablets |
2016 |
| Hankook |
Tires |
2018 |
| MGM Resorts/BetMGM |
Casino, entertainment and gaming, sports betting |
2018 |
| NTT |
Ultra reality viewing |
2019 |
Constellation Brands
(Woodbridge by Robert Mondavi) |
Wine |
2020 |
| Google Cloud |
Cloud data and analytics |
2020 |
| Hyperice |
Recovery technology |
2020 |
| Citrix |
Workspace and app delivery |
2021 |
| Extreme Networks |
Wi-Fi solutions provider |
2021 |
| loanDepot |
Mortgage provider |
2021 |
| Adobe |
Digital signature, creativity, fan marketing |
2022 |
| Capital One |
Bank and credit card |
2022 |
| Charlotte’s Web |
CBD |
2022 |
| Constellation Brands (Corona) |
Imported beer, hard seltzer |
2022 |
| Dairy Queen* |
Treat and QSR |
2022 |
| Distill Brands International |
Vodka |
2022 |
| Mattress Firm |
Sleep wellness |
2022 |
| Sorare |
NFT baseball game |
2022 |
| Booking.com |
Online travel |
2023 |
| Casamigos |
Category TBD |
2023 |
| FanDuel |
Sports betting |
2023 |
| SeatGeek |
Ticket marketplace |
2023 |
| Sage |
Software for HR, finance, payroll Software,
supply chain and accounting |
2023 |
| Zoom |
Unified communications platform |
2023 |
NOTES: While CohnReznick advertises around the MLB Winter Meetings and other year-round assets, they are not an official league sponsor. * = Dairy Queen's QSR rights are for the regular season only. Taco Bell holds the postseason rights.
