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Marketing and Sponsorship

MLS begins new seasons with 33 league-level sponsors

MLS rolls into its 28th season with 33 sponsors at the league level, including 10 that have joined in the past year. Adidas, the league’s most tenured sponsor, this week extended its partnership through 2030, making it the apparel company’s longest-ever investment in North American spor...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

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