Naomi Osaka's extensive roster of partners also includes Nike, MasterCard and NissanWORKDAY
Tennis player Naomi Osaka will wear a Workday logo patch on her match dress beginning with an exhibition in Adelaide, Australia, on Jan. 29, and then during the Australian Open. The Workday deal is the latest for Osaka, whose agent at IMG Tennis, Stuart Duguid, has been busy since she won the U.S. Open last September. In the last five months, she has joined forces with Louis Vuitton and Beats as a global ambassador, inked a deal with TAG Heuer and helped PlayStation launch the PS5. Those endorsements were added to Osaka’s extensive roster of partners, including Nike, MasterCard and Nissan, and equity stakes in BodyArmor and Hyperice. Osaka earned $37M during a year-long stretch spanning '19-20 to be named Forbes’ highest-paid woman athlete last year. California-based Workday is a cloud HR software vendor whose sports sponsorship efforts previously revolved around MLB -- team partnerships with the Braves, Mets and Giants -- and golf, sponsoring last year's PGA Tour Workday Charity Open, as well as players Phil Mickelson and Matt Kuchar.
DEAL-MAKER: See more on Osaka's recent deals and how she is being featured prominently in activation for existing partnerships:
