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Marketing and Sponsorship

Sought-After Fashion Endorser Naomi Osaka Signs With TAG Heuer

Tennis player Naomi Osaka has partnered with TAG Heuer and is "now the renowned watch brand's newest global ambassador," according to Bianca Betancourt of HARPER'S BAZAAR. Considering her "thoughtful approach to dressing and accessorizing, her new partnership with TAG Heuer comes as no surprise." Activation will be tied to the brand's "Don't Crack Under Pressure" motto. Osaka hinted at some of the looks she will promote with the timepiece maker: "I like unique designs that draw people's attention. On the court, my look is about ease of movement, not something that feels too confined or distracts from my play. Off the court, I will go for a more oversized or fashion-forward look. Either way, I love to wear bright colors and statement pieces when I can" (HARPER'S BAZAAR, 1/19). Osaka previously endorsed Citizen Watch. This deal adds to another recent fashion tie-in with Louis Vuitton. She is repped by Stuart Duguid at IMG Tennis (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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