AT&T Sponsors 100 Thieves & Valorant Training Room in L.A.

100 Thieves, the esports organization backed by investors such as Cleveland Cavaliers owner Dan Gilbert and Drake, has signed a multi-year agreement with AT&T that names AT&T its official 5G and fiber innovation sponsor.

AT&T branding will be featured on team jerseys for 100 Thieves, which competes in games such as Call of Duty, Fortnite, League of Legends, and Valorant. An AT&T Valorant training room equipped with AT&T products will open at the 100 Thieves headquarters in Los Angeles as part of the deal.

100 Thieves content creators will also produce gaming content and live events that highlight AT&T’s 5G network. The deal includes plans for AT&T and 100 Thieves to release limited edition merchandise for fans.