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The Lizard King: Geico Tops NHL Ad Spenders During Last Season

Geico, the NHL’s official automotive insurance provider in the U.S. since '10, was the biggest ad spender during NHL-related telecasts last season, according to iSpot.tv data. The company spent an estimated $31.4M, a 14% increase over its outlay during the '18-19 campaign. Additionally, Geico aired 10 different spots last season, the most creatives of any advertiser.

TOP AD SPENDERS DURING '19-20 NHL PROGRAMMING
NO.
COMPANY
ESTIMATED AD SPEND
1)
Geico*
$31.4M
2)
Honda*
$28.9M
3)
Discover*
$22M
4)
Lexus
$20M
5)
Subway
$15.8M
6)
New Amsterdam Spirits*
$13.8M
7)
Progressive
$13.1M
8)
Apple iPhone*
$12.7M
9)
Enterprise*
$12.1M
10)
Dunkin*
$11.6M
11)
Liberty Mutual
$10M
12)
Chick-fil-A
$9.8M
13)
Jagermeister*
$9.3M
14)
Navy Federal Credit Union*
$9M
15)
Microsoft Office
$9M
16)
Bud Light*
$8.7M
17)
Domino's
$8.5M
18)
Hyundai
$8.2M
19)
Coors Light*
$7.7M
20)
AT&T Wireless
$7.6M
* NHL corporate marketing partner
Download the
NHL Ad Spenders Chart
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