The Sharks' decision to leave terrestrial radio and moving all audio broadcasts to their app and website have drawn reactions ranging from "enthusiasm among those who live far from San Jose" and do not receive longtime radio partner KFOX-FM's broadcast signal to "disgust from others who feel the move was unnecessary and will drive away fans," according to Curtis Pashelka of the San Jose MERCURY NEWS. The “Sharks Audio Network” promises 24/7 "audio programming and content" related to both the Sharks and AHL San Jose Barracuda. Fans were pleased that long-time radio voice Dan Rusanowsky "will still call the games on the new audio network." However, there were "concerns that regularly listening to games on their phones will use up too much data." The move also may be "challenging for those who are used to listening to games on the radio and whose vehicles do not have the necessary technology." Sharks VP/Communications Scott Emmert: “We’re certainly going to be providing a lot of material on how to download the app and where things will be and wanting to make things as accessible and as easy to find as possible. The hope is like anything else, once people take the initiative to do it and start to get used to it, it just kind of becomes second nature" (SAN JOSE MERCURY NEWS, 1/11).
