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Marketing and Sponsorship

NBA Launching Campaign With Anthony Davis Promoting Season

The NBA today is launching a new ad campaign around the Dec. 22 tip-off of the upcoming '20-21 season. The tip-off campaign will feature a spot with the tag line “Only Here,” featuring Lakers F Anthony Davis along with fans talking about the NBA and other game highlights. The campaign will run across the league’s TV, digital and social platforms. “We wanted to focus on not just amazing game play but also inspired NBA fans,” said NBA CMO Kate Jhaveri. “For us it was really clear that the NBA is unlike anywhere else. It is the only place fans can find the drama, exciting action and personalities that are all across the NBA.” Cartwright is the agency of record on the campaign. 

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