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Marketing and Sponsorship

Panini America Signs Three-Year Deal To Sponsor Senior Bowl

Trading-card manufacturer Panini America has finalized a three-year deal to sponsor the Senior Bowl. As the collegiate all-star game’s official trading card, Panini gets rights to on-site activation and will produce digital cards of top-flight collegians as they are accepted for Senior Bowl play. Panini also will work with the Senior Bowl to develop digital and social activations that highlights Senior Bowl players leading up to the NFL Draft. The game is scheduled for January 30 at the Univ. of South Alabama in Mobile.  

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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