Marketing and Sponsorship

Marketplace Roundup

8.14.2020

GOLWEEK's Beth Ann Nichols reported Constellation Brands has "acquired a minority stake in Kerr Cellars' super-luxury portfolio of Napa Valley and Sonoma County wines." Kerr Cellars will "remain independently owned and continue to manage, produce, market and sell its award-winning wines." Golfer Cristie Kerr launched Kerr Cellars in '13 in partnership with winemaker Helen Keplinger (GOLFWEEK.com, 8/13).

BANKING A NEW DEAL: In Jacksonville, Garry Smits reports golfer Amelia Lewis has "signed a sponsorship deal with TIAA Bank that will include her support for the bank's Achieve BRG, a women's business resource group that promotes personal and professional development; and its sponsorship of the LPGA/USGA Girls Golf program." Lewis will "unveil the TIAA Bank logo on her golf bag" at the Walmart Northwest Arkansas Championship on Aug. 28-30 (FLORIDA TIMES-UNION, 8/14).

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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