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Volume 27 No. 30
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P&G's Secret Seeing Big Payoff From NWSL Challenge Cup

Value-generating efforts by league partners have included Verizon’s “Save of the Match” Photo: GETTY IMAGES The NWSL Challenge Cup heading into Sunday’s Chicago Red Stars-Houston Dash championship game has generated more than $1.1M for brand partners, over half of which went to Pr...

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