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Volume 26 No. 174
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Study: Global Sports Sponsorship Spending Declining By $17.2B In '20

The coronavirus pandemic has put sports sponsorship into freefall, with worldwide spending expected to plummet 37%, according to a new study by Two Circles. The international sports marketing agency projects global sponsorship fees will decline a staggering $17.2B, from $46.1B in '19 to a projected...

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