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Volume 27 No. 30
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Empowering Women In Industry A Focal Point At Turnkey Summit

Coca-Cola Chief People Officer Lisa Chang said there are “opportunities for greater focus on gender balance in sports,” and while she believes it is “possible, it takes dedication, and it takes commitment and it takes proactive recruiting, which is something that teams need to focus on.” Turnkey Search on the final day of Women’s History Month on Tuesday gathered Chang and three other top execs for a 60-minute webinar to discuss the landscape for women in sports, media and entertainment, and empowering current and future female leaders in the industry was a main topic of discussion. Among the takeaways:

  • Fox Sports Senior VP/Human Resources & Business Operations and ’16 SBJ “Forty Under 40” honoree Kim Beauvais spoke first and said the “biggest thing that is challenging in our industry right now specifically for women -- and it is a stereotype, but I often find it to be true -- is that women don’t apply for those senior-level jobs, those bigger jobs, because they don’t feel they’re qualified. ... Whereas I find men, oftentimes, jump in with both feet and say, ‘I can do this and let me tell you why.'" Beauvais concluded, “We need to continue to hone in and build that confidence in women to jump in and fill those leadership roles.”

  • Trail Blazers Dir of Equity & Inclusion Octavia Chambers, a ’19 SBJ “New Voices Under 30” honoree, explained the importance of all diversity, equity and inclusion efforts in the workplace from an ROI perspective: “Being able to use the wisdom from the most marginalized within your organization informs what kind of program or structure you create.” She added, “DEI is not a one-size-fits-all, and I think something that has been helpful for us has been shifting that narrative. It doesn’t have to be this big, overwhelming, scary thing. What are those small things you can do to advance inclusion within your workspace?”

  • MLB VP/Global Corporate Partnerships Uzma Rawn, a ’20 SBJ “Forty Under 40” honoree, offered her take on how sports can do a better job of bringing women into sales, retaining them and keeping them progressing. She said, “The industry should continue to do things like this, host more panels focused on hearing from women in sales roles across the industry.” She explained, “More young women can become aware of sort of personal sales experiences that other sales female executives have had and the qualities and sort of how different tracks have led them to their career in sales. There will be more of a desire and a curiosity to pursue that if they continue to hear from other sales executives that are female.” She also called for “promoting more women into sales leadership roles,” something that “ultimately attracts other females into wanting to pursue that path.”