MGM Looks To Maximize Deal With Red Sox, Other Mass. Teams
MGM Resorts Int'l Chair & CEO Jim Murren said that legalizing sports betting in Massachusetts should lift the fortunes of MGM Springfield, as will "maximizing its business partnership with the Red Sox and expanding and establishing relationships with the Patriots at Gillette Stadium and at TD Garden," according to Michael Silverman of the BOSTON GLOBE. MGM wants to "replicate the type of one-on-one relationship it has with the Red Sox with other sports teams." The Red Sox' Winter Weekend, held Friday and Saturday at the MGM Springfield, is "just the latest example of the MGM-Red Sox union." The company's partnership also "includes the MGM Resorts logo adorning the Green Monster, while the team has begun construction on the MGM Music Hall next to Fenway Park, scheduled to open next year." MGM Resorts has a sponsorship and hospitality deal with the Patriots that "includes signage at Gillette Stadium." Murren suggested that MGM is "pursuing other business ideas with the team, as well" (BOSTON GLOBE, 1/17).