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Marketing and Sponsorship

NBA Gives Out Annual Awards For Licensees, Team Retailers

The NBA this morning handed out its annual awards for licensees and team retailers during its Team Retail Product Expo in N.Y. Apparel Licensee of the Year was shared by Mitchell & Ness and Sportique, while WinCraft took the honors as Hard-Goods Licensee of the Year. Licensed Product of the Year went to FOCO’s Rainbow Unicorn plush, an unusual sports licensed item targeted toward small girls. Team Retailer of the Year -- an award based on increased sales, use of technology and innovation and engagement with partners -- went to a pair of teams whose retail footprints and fan bases overlap geographically, the Bulls and the Bucks. 

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