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Volume 26 No. 60
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Fox Charging Buyers $5.5-5.6M For Super Bowl LIV Ad Units

Buyers have "indicated that Fox is charging" between $5.5-5.6M for a 30-second in-game Super Bowl LIV unit, a slight increase over the $5.2M that CBS priced its inventory at last year, according to Anthony Crupi of AD AGE. Fox CEO Lachlan Murdoch said that Fox Sports Exec VP/Sports Sales Seth Winte...

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