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Volume 26 No. 174
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Instagram Ad Posts A Key Part Of Ronaldo's Marketing Strategy

Juventus F Cristiano Ronaldo "earns more from being an Instagram influencer than he does from playing soccer," according to Barnaby Lane of BUSINESS INSIDER. Ronaldo has made $47.8M from "paid Instagram posts alone over the past year," making him the platform's "highest earner." Ronaldo's annual "wage packet at Juventus" is $34M. Receiving a "reported average of $975,000 per advertised post, Ronaldo's Instagram earnings far eclipse the world's biggest celebrities." Some of the brands he has "represented on Instagram are Clear Haircare, Nike Football, and Six Pad Europe" (BUSINESS INSIDER, 10/16).