The University of Michigan has partnered with the content automation platform, Data Skrive, to provide automated game recaps for several of the school’s athletic teams.
Data Skrive will supply computer-generated recaps for regular-season sporting events involving Michigan’s men's basketball, women's basketball, baseball, softball, women's volleyball, and track & field programs. According to Data Skrive, its automated game-recap platform will allow Michigan’s athletic department to allot more time toward producing feature stories, interviews, video montages and social media content.
“The integration of their technology allows for a necessary shift in the creative workflow of our staff while still providing valuable game summaries to our audiences,” said Kurt Svoboda, associate AD for external communications and PR at the University.
Seattle-based Data Skrive was formerly known as Hero Sports before the company rebranded. The company also provides automated sports content to the Associated Press as well as the Tacoma Rainiers minor league baseball team.
