Barstool Sports has bought two primary paint schemes with NASCAR team Leavine Family Racing to sponsor driver Matt DiBenedetto, getting the media outlet involved with this side of the sport for the first time. Barstool will sponsor LFR’s No. 95 Toyota in the Monster Energy NASCAR Cup Series at Las Vegas and Talladega this season; the Talladega paint scheme was revealed yesterday as being the company’s colors and logo, while DiBenedetto told THE DAILY on Friday that the Vegas paint scheme will essentially be a pizza to promote Barstool’s One Bite app. Barstool has been getting more ingrained with NASCAR this season in part because the sanctioning body is advertising with Barstool, but now Barstool is putting money back into the sport by sponsoring a team. Barstool Founder Dave Portnoy was at Bristol Motor Speedway two weeks ago when DiBenedetto nearly won the Bass Pro Shops NRA Night Race just days after being informed that he will lose his seat next season, and after Portnoy interviewed DiBenedetto following the race -- and DiBenedetto received a roaring ovation from the crowd that went viral on social media -- the two kept in touch and Barstool decided to sponsor him.
GET YOUR MOTOR RUNNING: Barstool did try to run a paint scheme earlier this year with Go Fas Racing for a mid five-figure price point, but it was rejected because it included a depiction of NFL Commissioner Roger Goodell. Barstool is also working on releasing merchandise around the paint schemes with LFR. DiBenedetto said of the deal, “It’s cool for us as a team and for me personally -- for me as a fan, their reach is incredible, so it’s a cool partnership to start and develop. But for us as a sport in the bigger picture is where it could be really big -- they can make a huge impact with gaining interest from a younger generation.”
