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Volume 26 No. 110
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Rams, Bears, Giants Sign Official Wine Sponsors After Rules Relaxed

The Rams, Bears and Giants have taken advantage of new NFL rules allowing official wine sponsors, signing Woodbridge by Robert Mondavi to deals heading into the ’19 season. Woodbridge’s entry into football will include an ad campaign running on ESPN and NFL Network for the first time, as well as a national consumer sweepstakes. Locally in N.Y., L.A. and Chicago, Woodbridge will have in-store displays, local sweepstakes to win game tickets and out-of-home advertising. To promote the partnerships, Woodbridge Wines will debut a new bottle format for its Cabernet Sauvignon line, which will sell for $5.99 in each of the markets. The NFL relaxed rules on alcoholic sponsorships this spring, allowing teams to name official wine and spirits sponsors for the first time.