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Volume 26 No. 65
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D-Backs' Bradley Promoting Business On Players' Weekend Uniform

Bradley will rep the duck hunting company he co-founded in '18 on his Players' Weekend uniform
Photo: GETTY IMAGES

D-backs P Archie Bradley has a "new nickname: Crash Landing," which he will wear on the back of his uniform during Players' Weekend to help promote his duck hunting company, Crash Landing Outdoors, according to Richard Morin of the ARIZONA REPUBLIC. Bradley, who went duck hunting for the first time as a teenager, "eventually came up with the idea to launch a guide service" with his friend and high school teammate Mak Monckton. Since the company's founding in '18, Bradley has "handed out hats branded with the company logo to teammates and some have worn them for TV interviews." The company "not only provides the guided hunts but also a first-class lodging experience and chef-prepared meals." Bradley said that his company also "provides all necessary hunting equipment." Bradley added that he "couldn’t pass up the chance at some viral marketing with his Players’ Weekend jersey." Morin noted it will be interesting to see" whether MLB "takes issue with Bradley (or any other player) using the event to promote a side project." Still, Bradley "doesn’t view the gesture as simply an advertisement but rather a nod to the genesis of what he hopes will become his legacy after baseball" (ARIZONA REPUBLIC, 8/10). Last week, a source said that MLB does not have an issue with Mets P Marcus Stroman using his brand -- HDMH (Height Doesn't Measure Heart) -- on the back of his jersey for Players' Weekend (THE DAILY).