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The Athletic Expects 1 Million Subscribers By Year End

The Athletic said that it "reached more than 500,000 subscribers" in June and "expects to nearly double that total by year-end," according to Ira Boudway of BLOOMBERG NEWS. The Athletic co-Founder & CEO Alex Mather said that the site's average annual revenue per subscriber is "roughly $64." Since launching in Chicago three years ago, The Athletic has "expanded to nearly 50 cities in the U.S. and Canada and hired hundreds of sports reporters and editors, often from local newspapers." It covers "roughly 270 teams from the NFL, NBA, MLB, NHL and college sports." The site is "planning to introduce coverage of English Premier League soccer teams in August" (BLOOMBERG NEWS, 7/29).

SBJ Morning Buzzcast: April 26, 2024

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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