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Marketing and Sponsorship

PGA Tour Signs DraftKings For First Daily Fantasy Game

The PGA Tour has signed its first daily fantasy sponsorship with DraftKings, making the company the Tour’s first official daily fantasy game. Financial terms of the multiyear deal were not disclosed, but DraftKings will activate with daily fantasy golf contests involving fans having the chance to win cash prizes as well other prizes in the future. Fans also can create six-member fantasy teams. The Tour and DraftKings also will partner on other real-time product enhancements via the PGA Tour's proprietary ShotLink tracking system. The sponsorship begins this week in time for the WGC-FedEx St. Jude Invitational. The deal comes after the Tour in February changed its policy to allow official marketing partnerships and title sponsorships with companies in the daily fantasy sports related category.

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SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

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Sports Media Podcast April 17 2024 The Big Get Molly Solomon

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Sports Media Podcast March 27 2024

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