In Baltimore, Lorraine Mirabella notes convenience-store chain Wawa has signed with the Ravens in a "deal to become the 'official hoagie'" of the team. With the partnership, Wawa "hopes to solidify its connection to the Baltimore area," where it has been "rapidly adding stores and taking on area competitors such as the more deeply entrenched" competitor Royal Farms. Ravens Senior VP/Corporate Sales & Business Development Kevin Rochlitz said that Wawa becomes one of the Ravens "newest corporate partners" with the multiyear deal. The partnership will "make the retailer’s built-to-order hoagies the Ravens’ official sandwich and include in-store and stadium promotions" (BALTIMORE SUN, 7/23).
WHALE OF A DEAL: WOMEN'S WEAR DAILY's Jean Palmieri reported Vineyard Vines has signed a deal with the Premier Lacrosse League to become its "official style partner." Vineyard Vines will "create exclusive product that will be available for purchase" during the current '19 season as well as the '20 season. It will "consist of PLL T-shirts and Shep shirts for men, women and children that will be sold on the league’s web site." The deal "includes Vineyard Vines activations in each of the league’s 13 major-market cities that will include branded signs, on-field half-time entertainment for fans and T-shirt giveaways" (WWD.com, 7/22).
DRINK UP: In DC, Scott Allen noted Devils Backbone Brewing Company, in partnership with the Capitals, will "brew a Capit-Ale IPA, which will be available at Capital One Arena and select retail locations in the area beginning in September." The original can design will "feature the work of local artists BroCoLoco." Through Oct. 18, fans are "invited to submit original designs for a second can, to be released in January" (WASHINGTON POST, 7/22).
